The term social media marketing is usually associated with the idea of promotional messages deployed across networking platforms like Facebook, YouTube etc. Although essential for maintaining a social presence, these channels will resemble social media ghost towns if not supported by the key pillars of marketing success:

Customers, Content and Communication.

Thismoment delved into why the three Cs are crucial to social marketing success and here's what we found: [...]

Focusing on the Post-Launch Phase

In our earlier blog, Thismoment discussed the importance of the pre-launch phase of social campaign creation. Once the planning, creation and launching stages are done with, marketers are left with the final and crucial stage of measuring the outcome of their efforts.

Besides providing marketers with an overview of their brand health, measuring the effectiveness of social campaigns helps understand:

• The factors that have contributed to success
• The chinks in the social media marketing armor and how these can be fixed