Thismoment Content Marketing Blog - Page 33 of 49 - All you need to know about content marketing @Thismoment.

Oct 10, 2012

Thismoment DEC 4 has been released and we're excited to share some of the new features with you. Among the most powerful is support for publishing to both the Facebook Timeline and the recently introduced Twitter Cards, increasing reach and enabling users to engage in rich brand experiences directly within the news feeds of their favorite social network.

DEC 4 also includes advanced integration with Facebook's Open Graph API. Enhanced social media management tools, more powerful analytics, and stronger support for global programs round out the DEC 4 offering. [...]

Thismoment DEC 4 Product Overview, new DEC releases and much more… | October 2012 Newsletter

Andrew Sielen

Oct 9, 2012

Moments that Matter
October 2012 Newsletter

Thismoment Unveils New Version of Cloud-Based Platform for Dynamic Brand Experiences: DEC 4

September and October have been busy months for us at Thismoment!

We're proud and excited to unveil the newest version of our flagship product, the Distributed Engagement Channel 4. DEC 4 helps brand marketers create, distribute and measure dynamic interactive brand experiences across multiple sites and devices. [...]

Thismoment Unveils New Version of Cloud-Based Platform for Dynamic Brand Experiences

Andrew Sielen

Oct 9, 2012

Distributed Engagement Channel 4 helps brand marketers create, distribute and measure dynamic interactive brand experiences across sites and devices

San Francisco - October 9, 2012 - Marketers today are challenged to reach and engage customers in any location, at any time, on any device, and to do so in a way that is increasingly personal and relevant. To help brand marketers meet this challenge, cloud-software provider Thismoment is releasing a new version of its flagship product Distributed Engagement Channel (DEC).

DEC 4 is the most comprehensive brand marketing platform, enabling marketers to create, distribute, and measure interactive brand experiences that dynamically render across multiple sites and devices while taking into account individual user attributes. With DEC 4, marketers can develop rich, highly differentiated, socially-enabled programs that users can access everywhere - on the Web, on leading social networks including Facebook, YouTube and Linkedin, through rich media ad units, and even through digital outdoor - with optimization for desktop, smartphone and tablet. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Winning and Retaining Social Consumers: What Retail Brands Need to Know

Andrew Sielen

Sep 26, 2012

The Challenge for Online Retailers

Today's consumers have a lot of brands to choose from, don't mind switching labels for discounts and prefer shopping online to avoid long billing queues. For retailers, this means coming up with new ways of winning and, importantly, retaining the social consumer.

According to a recent survey by Emphatica Insights Panel, social media plays a crucial role in driving traffic to retailers' stores.

Although the opportunities are many, the unfettered nature of social media presents retail brands with many challenges. [...]

What Can Facebook’s Open Graph Do?

Andrew Sielen

Sep 24, 2012

Jon Eccles, product manager of social integration for Thismoment, spoke with AllFacebook about how brands are leveraging Open Graph technology to both spread the word and create a dialogue with Facebook users.

Read more...

Related Post:

Want to know more about Facebook Open Graph?

Watch this recorded webinar on Facebook's Open Graph and what this means for the larger semantic web and how it impacts brands. [...]

Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.

Reaching Consumers Through Social Media: 3 Best Practices for Healthcare Brands

Andrew Sielen

Sep 21, 2012

The Growing Social Influence in the Healthcare Space

Despite being late entrants to the social space, healthcare brands are fast catching up. People's growing use of networking sites like Twitter, Facebook etc., to make informed healthcare choices, has made it imperative for healthcare professionals to establish a strong social presence.

Thismoment explored how social media is changing the face of healthcare and why brands in this space should go “social”:

Social Media and Healthcare - PwC 2012 Survey

Over 1,200 hospitals today have a social media presence (Ed Bennett, University of Maryland Medical Center). [...]

The Three Cs of Social Media Marketing Success

Andrew Sielen

Sep 17, 2012

The term social media marketing is usually associated with the idea of promotional messages deployed across networking platforms like Facebook, YouTube etc. Although essential for maintaining a social presence, these channels will resemble social media ghost towns if not supported by the key pillars of marketing success:

Customers, Content and Communication.

Thismoment delved into why the three Cs are crucial to social marketing success and here's what we found: [...]

"A UGC hashtag campaign without ROI is indeed DOA!"

—Dan Kimball

We'd love to hear from you.

Every brand has a story to tell.

We make it easy.