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Webinar on Mobile User Engagement, DEC 4 Product Updates and much more… | November 2012 Newsletter

Nov 14, 2012

Moments that Matter
November 2012 Newsletter

This monthly newsletter is brought to you by Thismoment, the world's leading Enterprise Platform for Dynamic Brand Experiences.

News and Updates

Thismoment Webinar Series:

Turning Customers Into Mobile Content Creators for Your Brand

The special feature for this month is a free webinar presented by Ankarino Lara, Chief Product Officer and
Founder, Thismoment.

With the dramatic proliferation of mobile devices and content, brands must find new ways to engage their mobile audience. [...]

Thismoment Names Leandro Cruz de Paula Divisional Vice-President of Sales for Latin America

Andrew Sielen

Nov 9, 2012

Leandro Cruz de Paula - Divisional Vice President of Sales for Latin America, Thismoment

SAN FRANCISCO, CA--(Marketwire - Nov 9, 2012) - Thismoment, cloud-software provider for Dynamic Brand Experiences, today announced that Leandro Cruz de Paula has joined the company as the Divisional Vice President of Sales for Latin America. De Paula will be responsible for Thismoment's continued growth in the Latin American market, building deeper relationships with the company's existing client base and increasing awareness of its capabilities and success to date.

De Paula brings to the company over 20 years of experience in which he has actively participated in the foundation of the online advertising industry in Brazil and Latin America. His previous positions include Regional Sales Director of LATAM for Microsoft Advertising and General Manager G2/Grey Brazil. [...]

Running Successful Social Media Contests: Everything Marketers Need to Know

Andrew Sielen

Nov 1, 2012

In today's fiercely competitive, dynamic social space, brands need to look for new ways of acquiring customers, staying engaged and generating awareness. Although social brand channels feature creative marketing messages/content, marketers need to go one step ahead and run contests at regular intervals.

According to a study published by eMarketer, contests and giveaways were among the leading fan page benefits for Facebook fans worldwide.

Besides adding the "fun" factor to brands' social channels, contests or sweepstakes help marketers: [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Thismoment DEC 4.0.2 – Release Notes

Andrew Sielen

Oct 31, 2012

Thismoment DEC 4.0.2 has been released and we're excited to share some of the new features with you.

User Generated Content Enhancements

Full Mobile & Tablet Support

Thismoment's UGC engine now supports video and photo uploads directly in the web browser on Android and iOS6 devices. Fans on the go can shoot a video or photo on site and add it to your brand's UGC campaign, or pull from existing media on their social network of choice.

Full Mobile & Tablet Support

All New UGC Report

Thismoment's popular UGC platform now provides a detailed report of all data associated with user submissions. See high level aggregate data across campaigns and a breakdown of individual statistics per contest. [...]

Creating a Winning Social Marketing Strategy: Looking Beyond the Sales Talk

Andrew Sielen

Oct 22, 2012

What's Been Keeping Brands Busy

The growth of social channels like Facebook, Twitter etc., the proliferation of newbies like Pinterest, and the comeback of the almost-obsolete MySpace, indicates that marketers are spoiled for choice when it comes to social platforms. In fact, in 2011, US marketers spent $3.08 billion only for advertising on social networks, proving just how indispensible social media has become for marketing.

Curiosity piqued, Thismoment investigated what brands have been doing on social media. Here's what we found: [...]

Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.

Thismoment DEC 4 – Release Notes

Andrew Sielen

Oct 10, 2012

Thismoment DEC 4 has been released and we're excited to share some of the new features with you. Among the most powerful is support for publishing to both the Facebook Timeline and the recently introduced Twitter Cards, increasing reach and enabling users to engage in rich brand experiences directly within the news feeds of their favorite social network.

DEC 4 also includes advanced integration with Facebook's Open Graph API. Enhanced social media management tools, more powerful analytics, and stronger support for global programs round out the DEC 4 offering. [...]

Thismoment DEC 4 Product Overview, new DEC releases and much more… | October 2012 Newsletter

Andrew Sielen

Oct 9, 2012

Moments that Matter
October 2012 Newsletter

Thismoment Unveils New Version of Cloud-Based Platform for Dynamic Brand Experiences: DEC 4

September and October have been busy months for us at Thismoment!

We're proud and excited to unveil the newest version of our flagship product, the Distributed Engagement Channel 4. DEC 4 helps brand marketers create, distribute and measure dynamic interactive brand experiences across multiple sites and devices. [...]

"A UGC hashtag campaign without ROI is indeed DOA!"

—Dan Kimball

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