Consumers’ Changing Expectations
Rewind a few years when brands invested billions on TV advertising to connect with consumers and create deep impressions. A lot has changed since then.
Consumers aren’t watching TV the way they used to. In addition to consuming promotional content via TV spots, today’s social-savvy consumers are expecting more from their favorite brands. [...]
| Recorded on: February 27, 2013 Duration: 60 Minutes
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| Consumers are enthusiastically embracing new online channels and interfaces. The seismic social and mobile shifts disrupting brand marketing are readily apparent; however, the playbook for social brand success is still being written. [...] Brands in the consumer packaged goods (CPG) industry are leveraging social media to not only drive sales, but also to gain visibility, extend brand reach and engage customers. For an industry that depended heavily on traditional marketing and tentatively tested the “social media” waters, the progress has been remarkable. Big names in this space like P&G, Colgate-Palmolive etc. are marketing on channels like Facebook, Twitter and Pinterest to strengthen their social footprint. [...]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
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In October of 2012, the company released DEC 4, the newest version of its flagship product. [...]