Momentum
The Content Marketing Blog
Eiffel Tower Greenlights Radical UGC Project
Jun 6, 2013

Yesterday's New York Times featured the journey of composer Joseph Bertolozzi, a man who is turning France's famed Eiffel Tower into a musical instrument.

I was struck by Bertolozzi's imagination and dedication to his vision--not to mention curious to hear the music he will make by "playing" the steel structure with mallets and other objects.


Then it occurred to me that Bertolozzi's project, while remarkable art, is also a great example of branded user-generated content (UGC)--content created by a consumer, a fan, showing their relationship with the product.

When Bertolozzi releases his musical creation next year, he will add a new page to the Eiffel Tower's narrative. He will tell the Tower's story in sound and from a personal, passionate perspective. 

In doing so, he will reach a diverse audience with varying degrees of familiarity with the Eiffel Tower. Some of those who listen will be intrigued, inspired.

For them, his music will be a fresh invitation to explore the historic monument coming from a person, not a marketing team.  

From Disney's "Let the Memories Begin" UGC Campaign
The power of that invitation is exactly why so many brands are now turning to their most loyal customers to help tell their brand stories with UGC. [...]

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YouTube June 5 Upgrade Deadline Does Not Apply to All Channels
May 31, 2013

June 6 update: download our comprehensive One Channel FAQ for brands and agencies here.

As many of our customers have noticed, YouTube is informing users that an automatic upgrade to YouTube's new One Channel layout will occur on June 5th.

See an image of the prompt below.


Please take note of three very important details:
  1. This date does not apply to channels with custom gadgets. To be clear: [...]

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Gartner Names Thismoment "Cool Vendor" in Digital Marketing
May 1, 2013

We were proud to be named one of four "cool vendors in digital marketing" by Gartner last week. At the same time, we're under no illusions about why we earned the honor.

Yes, we think our brand marketing platform is cool, but far cooler are the social experiences that our brand and agency customers are using our platform to create, publish, manage and measure. We know that their work--their vision and imagination--strongly influenced Gartner's perspective. [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Thismoment DEC Product Updates – April 2013
Apr 25, 2013


We're pleased to share a few of the lastest enhancements to the Distributed Engagement Channel ("DEC"). Meanwhile, the team marches towards major releases in the coming months. 

Give Me A Full Description

We can think of at least a few customers who may appreciate this new feature:

you now have the ability to display a video's title and description to the viewer as a default.

This is controlled in the Pagemaker:



When enabled, this setting will prompt the theater to display the description near the player.

 

New HTML Carousel
We continue to rollout HTML versions of our theaters for a more consistent, higher quality viewing experience across all platforms. Now, end users on non-flash devices will see an HTML version of the Carousel theater.



And Announcing Full SSL Compliance
YouTube will soon be requiring all developer partners to be fully HTTPS compliant. [...]

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Thismoment Names Claudia Fajkarz Director of Account Services for Latin America
Apr 9, 2013

Thismoment, a provider of cloud-based software for dynamic brand experiences, today announced that Claudia Fajkarz has joined the company as Director of Account Services for Latin America. Fajkarz will be working with Leandro Cruz de Paula, Thismoment's Divisional Vice President of Sales for Latin America, to expand growth in the Latin American region, build deeper relationships with the company's existing client base and support platform innovation and new developments.

Fajkarz brings over 12 years’ experience in online and media businesses to Thismoment. Most recently, she worked at Microsoft/ MSN—where she delivered projects for the Brazilian, Latin American and UK markets. [...]

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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Monetizing the Tweetosphere: New Ads APIs Open Twitter To A Whole New Ecosystem
Mar 18, 2013

Back in August, Twitter announced some big changes to its Platform with its new API 1.1 and display requirements. Using some basic guidelines to segment which 3rd party services may or may not fit into the future of Twitter’s app ecosystem, some surmised that they were planning to shrink their vibrant developer community.



Not so. Get ready for things to blow up big time now that Twitter is swinging for the fences and releasing a fresh Ads API that could be a win-win-win for users, 3rd parties, and
Twitter itself. [...]

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YouTube Hitchhiker Update, Facebook News Feed Redesign and much more… | March 2013 Newsletter
Mar 12, 2013

ThismomentMoments that Matter
March 2013 Newsletter
This monthly newsletter is brought to you by Thismoment, the world's leading Enterprise Platform for Dynamic Brand Experiences.
News and Updates

What You Need to Know About YouTube's New Channel Redesign

What You Need to Know About YouTube's New Channel Redesign YouTube has released its highly anticipated new Channel design, "One Channel". Previously code-named "Hitchhiker", One Channel automatically optimizes the viewer experience for every screen, serving today's mobile, multi-channel audience.

Early 2013 saw YouTube preview the new format with several sample channels including Head & Shoulders' "Deep Like Troy", enabled by Thismoment DEC. How does this impact brand channel experiences? [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball