Growing a small business is tough enough without the specter of a difficult economy looming overhead. So, in response to seeing many small businesses struggling in late 2012, Intuit set out to give $5,000 grants to 15 lucky proprietors who created multimedia content for the “Love Our Local Business” campaign. Love Our Local Business was […]
If life boils down to one thing, it’s movement. To live is to keep moving. -Jerry Seinfeld We tend to agree with Jerry. Especially when it comes to digital marketing. Brand marketers like you must constantly adjust to an ever-changing technology landscape or be left behind and forgotten. From shifts in YouTube’s commenting policies and […]
Now more than ever, data drives marketing. Tracking marketing program performance early and often is essential to maximizing marketing results; however, gathering, analyzing and drawing actionable insights from the avalanche of available data is easier said than done. With the maturation and expansion of the social marketing landscape have come more services for businesses. For […]
New Solution: Thismoment #UGC Popularized by Twitter, hashtags have proven to be a great mechanism for inspiring, unifying and amplifying brand-related conversations. When used effectively, hashtags enable brands to piggyback on trending topics and gain mass exposure to their products and services. To date, marketers have sourced, curated and managed hashtag campaigns manually. But now […]
Is your brand on YouTube? If the answer is “yes,” then you should be aware of important Google service and policy changes that will be taking effect on October 1. These changes will impact YouTube’s minimum media spend requirements, mobile capabilities and more. Understanding them will help to minimize disruption to your video marketing strategy. […]
