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Posts by Richard Ellis

Want to Understand Content Strategy? Play a Round of Cards Against Humanity

Richard Ellis
Oct 16, 2014

If aliens crash landed on Earth, and the United Nations asked me to teach our visitors about human beings, I would give them a box of Cards Against Humanity (CAH). In my humble opinion, this game has a more honest and varied set of stories about humanity than any book, movie or website – even Wikipedia. […]

The Corporate Content Revolution: 3 Moments When Brands Towered Over Traditional Media

Richard Ellis
Sep 30, 2014

What’s the difference between jumping from space, producing a blockbuster film and cross-dressing as a female flight attendant on your competitor’s airline? Very little if you view each example as corporate content. On October 14, 2012, over 8 million people watched Felix Baumgartner jump from a balloon 24 miles above the Earth during Red Bull […]

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