Did you know Content Cloud is a platform built to support enterprise marketing requirements across virtually any channel that has content needs? At the core of the platform is an engine built to efficiently source, moderate and manage content. But, what makes it really powerful is when you use that content to create playlists that can be shared with your customers… wherever they are, in whatever channel you want to reach them.
Our most successful customers use Content Cloud in multiple ways:
These customers hook Content Cloud into the publishing systems that they already have in place—social publishing, website publishing, email marketing, etc. They then feed those systems with content playlists that tell stories relevant to whatever campaign, segment or individual customer they are trying to reach.
With Content Cloud, you can arrange as many playlists as you’d like for as many different situations that exist, and get the right story to your customers through every channel they can be reached at. Whether it’s for a 1:many marketing effort or 1:1 marketing effort, you can use Content Cloud to drive the business objective you’re after.
To maximize the value of your Content Cloud subscription and learn about other ways to provide valuable content to your customers, contact your Customer Success Manager.
