Marketers work relentlessly to create quality content that scales and continuously looks to satisfy all their internal stakeholders. At some point, much of their work gets lost in the abyss.
Meanwhile, sales pros are in the field pitching prospects and visiting customers to convince them of the value that their products and services will deliver. As customers want more information, sales folks dig into various pockets of content, supplied by marketing, trying to find the right content for the right situation.
All too often, valuable time is lost as sales reps struggle to navigate the depths of marketing-supplied power points and PDFs, and the all-too-familiar struggle between marketing and sales plays out.
Spark bridges the gap between sales and marketing
Spark was built to bridge the gap between your marketing and sales teams to alleviate the following business problems:
- Managing content and communications among large sales teams
- Immediate, mobile access to content for your on-the-go sales reps
- Irrelevant prospect/customer content at the field level
- Visibility into what content is actually useful for prospects & customers
- Outdated marketing collateral
On-the-go sales pros know that the key to success means delivering exactly the right content to the right customer on the right device, at the exact time its needed. Developed for large distributed sales teams, Spark is designed to lower costs and shorten sales cycles by enabling sales reps to effortlessly deliver the right content to their customers during, or immediately following, a meeting.
Built with four primary pillars of functionality, Spark enables marketing and sales teams to collaborate and deliver the most high-performing content to prospects in any situation:
- Content
- Pull content from any digital asset management system, web content management system, cloud storage system or any other source to reuse or repurpose content
- Create authenticity by curating and incorporating UGC, including YouTube videos, Instagram photos, tweets and more
- Organize content into interactive “playlists” that tell stories for any situation or customer your rep encounters
- Recommendations
- Gain insight into how peers are using content successfully
- View trending playlists and content (by popularity and performance)
- Select and send content that is proven to yield the highest levels of performance
- Delivery
- Enable reps to text or email playlists directly from a mobile device or tablet with easy filtering and playlist selection
- Data
- Integrate with Salesforce or other CRMs for seamless tracking of content
- Closely track field utilization and customer engagement of content
- Track content ROI to identify opportunities for iteration and optimization
With a mobile interface, on-demand playlists, and content analytics, Spark enables marketers with effortless content curation and digital experience creation and sharing to empower sales teams with content that engages and converts prospects.
Want to check it out?
Join us to learn how to Spark helps marketing teams empower sales teams with real-time content on demand, when and where it’s needed.
The details:
Date: March 5, 2015
Time: 11:00 pm PT
