We recently ran a story about how brands can increase their odds of creating viral content; it’s a great story. It’s so great that it got me to thinking: how are the tips in that story different from the tips I might offer to consumers trying to make viral content of their own? Well, let’s […]
The Wall Street Journal recently ran an article called “Smile! Marketing Firms Are Mining Your Selfies.” It’s just the kind of story that encourages me to take a break from my legal duties here long enough to write a response. As an attorney with Thismoment, hashtag user-generated content (what we call “hashtag UGC”) and discussions […]
Brand Storytelling at its Best Bud Light, Engages Audience With Content and Experiential Marketing Every brand has a story to tell, and this past weekend, as Bud Light saw its highly anticipated user-generated content (UGC) marketing campaign evolve into an epic party/TV commercial shoot, we witnessed the power that customers have in helping to tell […]
I said those very words in a meeting recently and half the marketers in the room laughed and rolled their eyes. Yeah, I like my acronyms. The other half got it; a UGC (user-generated content) hashtag campaign without ROI (return on investment) is indeed DOA (dead on arrival). Is UGC just a trend? Are marketers […]
My mom always told me that if I don’t have anything nice to say, I shouldn’t say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my […]
