Thismoment in Content Marketing with Microsoft’s Stephen Bury

May 12, 2015

I recently had the pleasure of talking one on one with Stephen Bury, Senior MarComm Manager at Microsoft, at our recent global sales kickoff. Stephen and Microsoft have been amazing partners of ours for a few years now, and have always pushed the envelope with content. From live events to brand marketing programs to retail […]

3 Content Opportunities you Can’t Ignore in 2015

Google has a unique perspective on what practically everyone is doing online. Recently, they analyzed their search data and compiled some information that is very useful for content marketers. Combining observations from search data with industry research, the team at Think with Google predicted three basic trends and content opportunities to watch out for in […]

Six BuzzFeed Content Tips You’ll Love

The other day I did something I have never done before—I visited the BuzzFeed website. Crazy, right? I’ve read their LOL, WTF, and occasional news articles a thousand times, but I’ve always read them off of their site, usually on Twitter or Facebook. But that’s the point—and one of the secrets of success behind the […]

What is Your Plan to Win? Are You Being Strategic or Tactical?

Dec 8, 2014

I spend a lot of time with people at different levels in various marketing organizations. I run a sales organization that sells to them, so it makes sense. This puts me in a pretty good position to compare the people that I meet and form some general opinions about how they do their jobs. I’m […]