#UniversalMoments Campaign Reveals Four Universal UGC Tips

Cue the time machine: Long before smartphones, selfies, and our unquenchable online sharing culture, photos were the best mementos we had when returning from vacation. We shared prints with family and friends, pasted them in photo albums and loved showing off the fun we had during our travels. Universal Orlando’s “Show Us Your #UniversalMoments” campaign, […]

Extending Ad Campaigns Means Extending Your Thinking

Feb 17, 2015

This year, the most intriguing Super Bowl ad was from McDonald’s. Certainly, we all wish we had their budget, but regardless of spend, McDonald’s provided a lesson about extending ad campaigns through social engagement, which doesn’t have to extend the dollars. McDonald’s “Pay With Love” McDonald’s “Pay With Love” advertisement extended their TV ad into […]

Storytelling or Storymaking? Your Marketing Needs Both

Dec 3, 2014

When David Berkowitz declared the “The Beginning of the End of Storytelling” in Ad Age, the advertising executive told five separate stories to make his point. As CMO of the ad agency MRY, Berkowitz was telling his own ‘brand story’ in arguing that ‘storymaking’ is future of connecting with people (MRY does storymaking). Berkowitz is […]

Sonic Branding is Hear to Stay

You know that moment when you’re sitting in the restaurant and you hear the sizzle of a far off Fajita plate coming your way? As it gets closer you begin to salivate and you feel an overwhelming joy as you anticipate your first bite? This sound, the sizzle, triggers a deep emotional connection. The same […]