For Authenticity, Let Your Fans Do The Talking

Dec 3, 2013

With 92% of consumers today trusting the opinions of real people over any other form of advertising, the “social media generation” feeds off the opinions of their peers and regularly participate in online conversations using text, photos and videos. Marketers are responding to this evolution in consumer behavior by fostering these kinds of authentic conversations […]

Levi’s 501: Reconnecting Youth With A Storied Brand

Nov 21, 2013

The recent news regarding Facebook’s offer to acquire teen-savvy messaging app Snapchat for 3 billion dollars is an important reminder of how quickly the social media landscape can change and how quickly brands need to respond. For marketers seeking to reach the youth audience, understanding and reacting nimbly to shifts in consumers’ online habits is […]

How CIOs Are Becoming The Heroes Of The C-Suite

Nov 14, 2013

Advances in technology — social media, cloud, mobile and big data — are transforming how enterprises deliver and consume IT. As information technology’s prominence has increased, so has the role of the CIO; the once back-office function is being elevated to key business leader status, driving strategic enterprise goals. So where do these IT Execs […]