Internet content is becoming “numb.” The worldwide web has increased from one page to 4.57 billion indexed pages since going public in 1991. Blog posts, digital magazine articles, web copy and social posts account for much of that growth, yet most of it seems…vacuous and pointless, to put it nicely. The readers feel numb and […]
How Cotopaxi won at content marketing It’s February 21, and I am jumping into a pool of snowmelt beneath a red rock waterfall, just outside Las Vegas. I am fully clothed, and my left hand is clutching an inflatable sleeping pad. After the plunge into the hypothermic tub, I heft myself onto the sleeping pad […]
As a Bears fan, watching the Super Bowl was a fairly emotionless experience – at least until the ads air. While my uncle taught me to root for ‘injuries’ when the Bears aren’t playing, this year, I felt it would be more honorable to root for great ads. At $4.5 million a pop for one […]
It’s Monday morning in the year 2025, and everything in your inbox is strangely…relevant. The maker of your oven sent over another list of recipes that you would actually make. Your gym emailed a report of your weekly workouts – it turns out that your strength is 20 percent higher over the previous month, but […]
A bushy bearded man wearing a Mickey Mouse t-shirt and a Patriots beanie introduces himself as YoAnty. His plan is to ‘unbox’ a pair of Brooks running shoes for his 71,582 YouTube subscribers. The shoes were a gift from Kaleb, a YoAntyKicks fan who happens to work at Finish Line. As I watched two questions ran […]
