4 Tips to Empower Sales With Smarter Content

Dec 4, 2014

Smarter Content and a TV Purchase The last time I bought a television, I researched extensively. I ventured online to find the best possible quality for my money. I visited a few brick & mortar stores to see TVs live and in action. I even picked up a copy of Consumer Reports. I did serious […]

Cutting Through Content Noise With Social Media

Nov 4, 2014

Let’s face it, there’s a lot of content noise in the world. As marketers, we are constantly looking for great ways for our content to cut through that noise and speak to our respective audiences. As you well know, that’s a tall order.  Well, I have good news and bad news! Which do you want […]

Sales Enablement Will be the Next Big Craze in Content Marketing

Oct 29, 2014

In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, […]