The Dot-Brand Revolution (Part 2 of 2)

In Part 1, I wrote about an impending expansion of generic top-level domains (gTLDs) at the end of 2013. To recap,generic top-level domains (gTLDs) are the part of the URL that come after the last dot such as “com” or “org.” Please note that this post contains information and considerations for marketing professionals to help […]

The Dot-Brand Revolution (Part 1 of 2)

Most of my professional life has been spent working with companies and organizations that are protecting, expanding or reinventing their brand identities in the digital world. Although I now work in-house at Thismoment, the first part of my legal career was spent at law firms helping brands navigate the opportunities as well as the pitfalls in […]