The Wall Street Journal recently ran an article called “Smile! Marketing Firms Are Mining Your Selfies.” It’s just the kind of story that encourages me to take a break from my legal duties here long enough to write a response. As an attorney with Thismoment, hashtag user-generated content (what we call “hashtag UGC”) and discussions […]
The recent news about Katherine Heigl suing Duane Reade — for repurposing a photo that celebrity paparazzi site Just Jared took of her walking out of a Duane Reade store — highlights an important lesson for brand marketers when it comes to content and social media: images found on the internet may not always fair […]
In Part 1, I wrote about an impending expansion of generic top-level domains (gTLDs) at the end of 2013. To recap,generic top-level domains (gTLDs) are the part of the URL that come after the last dot such as “com” or “org.” Please note that this post contains information and considerations for marketing professionals to help […]
Most of my professional life has been spent working with companies and organizations that are protecting, expanding or reinventing their brand identities in the digital world. Although I now work in-house at Thismoment, the first part of my legal career was spent at law firms helping brands navigate the opportunities as well as the pitfalls in […]
