I recently had the pleasure of talking one on one with Stephen Bury, Senior MarComm Manager at Microsoft, at our recent global sales kickoff. Stephen and Microsoft have been amazing partners of ours for a few years now, and have always pushed the envelope with content. From live events to brand marketing programs to retail […]

“The problem with marketing is that they don’t know what content we really need in the field, and 90% of the time I don’t have what I need for a specific customer.” Anonymous Salesperson “The problem with sales is that we produce a crazy amount of content for them, but we have no idea what […]

I said those very words in a meeting recently and half the marketers in the room laughed and rolled their eyes. Yeah, I like my acronyms. The other half got it; a UGC (user-generated content) hashtag campaign without ROI (return on investment) is indeed DOA (dead on arrival). Is UGC just a trend? Are marketers […]

TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company, today announced that it has entered a strategic partnership with Thismoment to offer employers a best-in-class user generated content and experience management solution to enhance their employer brands and ensure they attract right-fit talent. As competition for qualified workers continues to increase, organizations […]

  A few weeks ago, Sephora launched their Beauty Board experience on their website, Sephora.com, built leveraging Thismoment’s platform. It’s a bold move by a bold and innovative company, who is early to the realization that user generated content (UGC) has value beyond the casual entertainment of looking at selfies for the sheer shock value. […]