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DogTime Media created a custom campaign to present the new Toyota Venza to the lifestyle focused audience of pet enthusiasts. The Venza campaign included an Adventure Dog Photo Contest in which users were encouraged to upload a photo of their pet on an adventure and then get their friends to vote. Also included were editorial features with "Lucky the Dog" sharing the 'dogs eye view' of the car features. Other custom elements included content sponsorship, targeted and supporting ad banner placements and event listings promoting Toyota Venza's offline marketing initiatives.
"More than half of all dog owners consider their pet’s comfort when buying a car," said Bob Zeinstra, Toyota’s national product marketing manager. "Our goal is to inform these on-the-go pet owners that Venza is a great choice when it comes to creature comfort and pet travel safety options."
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Toyota Venza on DogTime Media
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Toyota Venza Campaign Video Drive Through
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Toyota Venza Marketing Campaign Has Gone to the Dogs | Autopia | Wired.com
www.wired.com
Faced with declining sales among humans, Toyota has decided to make dogs a target demographic in their marketing campaign for the new Venza crossover. It
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MediaPost Publications Cross-Media Case Study: To the Dogs
www.mediapost.com
Apr 1, 2009 ... Cross-Media Case Study: To the Dogs. The Toyota Venza laps it up ... time for the dogs to do their thing, in an intense two-month campaign. ...
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Toyota Venza on DogTime Media
dogtimemedia.com
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- Privacy: everyone visible to everyone
- Created by DogTime Media on August 18, 2009
- Importance: 6/10
- Total views: 181 views
- Total photos and/or videos attached: 7 items
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